- Leading the mission to advance digital technology, jointly driving the Thai economy forward.
- Ready to deliver an exceptional experience to Thai and international tourists.
Bangkok, April 1, 2024 – True Corporation joins hands with the Tourism Authority of Thailand to drive the Thai tourism industry forward, launching the “True Nationwide, For Everyone” campaign. Checking signals in all 4 regions across Thailand, ensuring seamless internet connectivity and enhancing happiness for Thai people. Exploring every corner to create content and showcase Thailand’s tourist attractions, demonstrating the power of True signals with unrivaled scenes. Creating world-class experiences for True-Dtac customers and both Thai and international tourists, highlighting the best network and carefully selecting products, services, and exclusive privileges to cater to every digital traveler lifestyle comprehensively.
Digital technology is a key driver essential for propelling Thailand’s tourism industry forward.
Mr. Manat Manavutiveth, Chief Executive Officer, True Corporation Plc, stated, “True Corporation is ready to collaborate with the Tourism Authority of Thailand to drive the Thai economy forward through digital technology. This is another core mission of True Corporation, beyond providing exceptional experiences to our over 52 million True and Dtac customers with world-class internet network and premium products and services that cater to every digital lifestyle. According to the World Bank, digital technology is a crucial tool for driving change in both public and private sectors, leading to economic growth globally. Particularly in the tourism sector, digital technology plays a significant role and presents a vital opportunity for Thailand. Recently, IMD Switzerland, a global authority on competitiveness rankings, reported Thailand’s outstanding performance in telecommunications infrastructure, ranking 5th globally. This includes Thailand’s high telecommunications investment ranking 5th globally and its Internet Bandwidth Speed quality ranking 5th globally. This underscores Thailand’s readiness to harness digital technology for economic development and tourism transformation.”
True Corporation is confident that we will be another key driver in driving the country’s economy, especially in the tourism sector. In addition to connectivity, signal coverage, and speed that already allow tourists to fully utilize our services, we will also introduce digital technology
innovations to further enhance the capabilities of small, medium, and large tourism-related businesses. This will increase opportunities to attract tourists from around the world and leave a lasting impression every time they visit Thailand.”
“By partnering with strong allies, expanding market bases, and fostering confidence in tourism, we aim to bolster our efforts and create a robust tourism industry.”
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), stated, “In this year, the government aims to position Thailand as a Tourism Hub, driving sustainable economic growth in all dimensions. We emphasize quality tourism experiences in both primary and secondary cities, utilizing soft power through food, culture, traditional festivals, concerts, art events, sports, and martial arts. In 2024, TAT accelerates the recovery of tourism, both in demand and supply, by focusing on creating a new, valuable, balanced, and sustainable environmental system. We strengthen resilience to ensure tourism stability, advancing towards high-value and sustainable tourism. We aim to generate income from high-spending tourists, develop supply chains with industry partners to welcome high-quality tourist groups, and distribute income widely and fairly. It is expected to generate over 3 trillion baht in revenue, including 1.92 trillion baht from international tourists and 1.08 trillion baht from domestic tourism.”
Furthermore, TAT has launched the “365 Days Wonderful Secondary City Tourism” project aimed at promoting year-round tourism in secondary cities throughout 2024. This initiative involves collaboration with both public and private sectors, organizing campaigns and promotional activities to showcase Thai products and tourism in line with the concept of Soft Power, reflecting the unique identities of each secondary city nationwide. These efforts are intended to attract tourists to visit and explore these cities throughout the year. It is anticipated that in 2024, revenue from secondary city tourism will grow by a solid 10-15% from 2023, leading to income distribution to local communities, increased economic activity in each province, and overall economic growth for the country. This will contribute to sustainable tourism development in the future.”
The emerging trend of tourism caters to the “Digital Nomad” lifestyle, allowing individuals to work online from anywhere at any time.
Mr.Sharad Mehrotra, Deputy Chief Executive Officer, True Corporation Plc, stated, “Following the COVID-19 pandemic, the positive signals of Thai tourism have become clearer, especially in Thailand, a top destination for global travelers and an increasing number of domestic tourists. This is evident from the significant increase in data usage, particularly in key tourist destinations, which aligns with the global trend of the emerging ‘Digital Nomad’ group. This group travels for leisure while working remotely from anywhere, anytime, leveraging digital technology. They prioritize high-quality internet signals that enable seamless work experiences. True is ready to leverage its strengths, including signal quality, tailored privileges for tourists, and the development of various conveniences to attract tourists. This includes entertainment options through TrueID, where travelers can watch movies, news, or cheer for their favorite football teams
anytime. Additionally, if they encounter medical issues, they can consult doctors online through True’s Telemedicine app, ‘Doctor A Day.’ Moreover, True customers can enhance their confidence with accident insurance coverage throughout their travels, along with various exclusive privileges guaranteed to satisfy travelers throughout their journey.”
Elevating True’s 5G network to modern standards has yielded significant results, doubling the maximum speed to meet current demands.
Mr. Prathet Tankuranun, Chief Technology Officer, True Corporation Plc, stated, “True Corporation is confident in providing assurance to all Thais and tourists that True 5G is the best network, especially after the integration process, which has increased the number of signal towers and frequency bands, expanding coverage significantly. Our team of expert engineers, both domestically and globally, has also leveraged AI to enhance network intelligence. We have modernized the True 5G network (Network Modernization), progressively upgrading signal towers nationwide since late 2023, leading the way in many areas across Thailand, especially in smart cities like Chiang Mai, Khon Kaen, Nakhon Ratchasima, Phuket, and Songkhla, as well as the Eastern Economic Corridor (EEC) development zone. A particularly satisfying outcome is the significant improvement in signal quality and maximum speed for both 5G and 4G mobile usage, doubling the capacity. This enhancement ensures a top-notch internet experience for tourists at every attraction, guaranteed. Furthermore, the integration of Artificial Intelligence (AI) and Machine Learning enables us to monitor signal usage, identifying patterns such as high usage during festivals or tourist seasons, allowing for rapid issue resolution in case of emergencies, thereby elevating customer experiences to the highest standards. This has been endorsed by the renowned global quality testing institution, nPerf from France, awarding True the Best Network accolade for 8 consecutive years.”
Check signals up to 4 regions across Thailand, check in happiness for Thai people, and ensure uninterrupted internet speeds, guaranteed in all areas.
Mr.Tanaphon Manavutiveth, Chief Marketing Officer, True Corporation Plc, stated, “With the readiness of True’s quality network, it is the inspiration behind the ‘True Nationwide’ campaign, which will travel to all 4 regions across the country throughout the year 2027. The campaign aims to demonstrate True 5G signals, check internet speeds in every area, and elevate the internet user experience across Thailand comprehensively. Leading the way, we will check signals in 4 provinces, including Chiang Mai, Khon Kaen, Ayutthaya, and Songkhla, focusing on unseen locations in various provinces to promote domestic tourism. Moreover, there will be world-class benefits and privileges offered to both Thai and international tourists throughout their entire journey, from pre-trip to post-trip experiences. These include complimentary menu sets and beverages at 9 airports nationwide, free accident insurance, discounts at leading cafes and restaurants in both major and secondary cities, golf cart transfers from the airplane to immigration areas, and a variety of exclusive privileges from leading partners nationwide.”
Furthermore, there is a special privileges program underway, which is a collaboration between the Tourism Authority of Thailand (TAT) and True Corporation, supporting experiential tourism. It is the “365 Days of Coffee Lovers’ Journey” activity, promoting secondary city tourism through the unique flavors of coffee in each community. Additionally, travelers can enjoy coffee tourism throughout the year and participate in activities to collect special coffee-related items, including limited edition coffee mugs from 10 secondary cities, designed by TAT.”
