- Propelling to enhance Chiang Mai as one of Thailand’s Top 3 Digital Nomad destinations.
- Delivering exceptional experiences to Thai and international travelers, True and DTAC customers alike, in sync with the New Year festivities across the city and every nook of unreachable destinations.
Chiang Mai April 4th, 2024, True Corporation joined forces to drive the Thai tourism industry forward with the “True Throughout Thailand ” campaign, reaching every corner of Thailand for everyone. The initiative includes checking signals in all four regions of Thailand, ensuring a seamless internet experience, and guaranteeing happiness for Thai people. CEOs and executives led a starting point party in Chiang Mai to inspect the best quality True 5G signals and share content recommending tourist destinations across Thailand. True proves its signal strength, aiming to create world-class experiences for both True and dtac customers, as well as Thai and international tourists. They highlight the best network features, support New Year festivities in the city, and ensure seamless internet connectivity in every tourist spot, regardless of signal coverage. Additionally, they carefully select products, services, and exclusive privileges to cater to the diverse lifestyles of digital-age travelers comprehensively.
Digital technology is a key driver in propelling tourism across all regions of Thailand.
Mr. Manat Manavutiveth, Chief Executive Officer, True Corporation Plc, said that, “True Corporation in collaboration with the Tourism Authority of Thailand harnesses the power of communication and digital technology to drive the Thai economy. This is another core mission of True Corporation, besides serving over 52 million True and dtac customers with world-class internet connectivity and premium products and services that cater to all digital lifestyles.True Corporation serves as a key driver supporting the tourism sector, which is vital to the economy, particularly in the northern region with its stunning natural attractions, rich cultural heritage, and diverse culinary landscape that captivates tourists worldwide. Apart from providing superior connectivity, speed, and coverage with True 5G, ensuring tourists can fully utilize and share their experiences, True Corporation will continue to innovate digital technology to enhance capabilities and support local communities, small, medium, and large tourism-related businesses. This will further enhance Thailand’s ability to attract and impress tourists from around the globe every time they visit the country.”
Ready to reinforce the trend of the “Digital Nomad” tourism group, enabling work online from anywhere at any time.
Chiang Mai: Thailand’s Top 3 Digital Nomad Destination.
Mr.Sharad Mehrotra, Deputy Chief Executive Officer, True Corporation Plc, stated, “It is a delightful development for Thailand that the current trend in tourism shows a clear positive signal. Both Thai and international tourists are increasingly exploring Thailand, as observed from the notable increase in mobile data usage rates, which have seen significant growth nationwide by 15.59%, in the northern region by 13.20%, and particularly in Chiang Mai province by over 15.25%. This is partly driven by the emerging trend in global tourism known as ‘Digital Nomad’ groups, who travel and work remotely, untethered to a specific location, utilizing digital technology as a means to work from anywhere in the world. According to a survey by ABrotherAbroad.com, the five main factors influencing Digital Nomads’ choice of destination are: 1) low cost of living and high-speed internet (56%), 2) safety (15%), 3) natural tourist attractions (11%), 4) suitable visas (9%), and 5) coffee shops/co-working spaces (3%). The affordability of living costs and the quality of high-speed internet are the most crucial factors as they directly impact purchasing power and work efficiency. Thailand has therefore become a highly sought-after destination for Digital Nomad travelers, evident from Bangkok ranking second in ETHRWorld’s list of best places to work for Digital Nomads in 2566, just after Lisbon, Portugal. Moreover, Thailand holds three spots in nomadlist.com’s top 10 best cities in Asia for Digital Nomads, including Koh Phangan, Surat Thani; Bangkok; and Chiang Mai, reflecting positively on Thailand’s tourism industry.”
Upgrade True’s 5G network to keep up with the times, resulting in a doubling of maximum speed.
nPerf, a globally recognized quality testing institution from France, awards True as the Best Network for 8 consecutive years.
After the integration, there has been an increase in signal towers, frequency waves, and wider coverage. Our team of expert engineers, both domestically and globally, has expanded. Additionally, the integration of AI has enhanced the intelligence of our network. We have modernized the True 5G network, gradually upgrading signal towers nationwide since late 2023. We have pioneered in many areas across Thailand, particularly in smart cities like Chiang Mai, Khon Kaen, Nakhon Ratchasima, Phuket, and Songkhla, as well as in the Eastern Economic Corridor (EEC) development zone. Significantly, the quality and maximum speed of mobile internet usage, both 5G and 4G, have doubled. This enhancement ensures a world-class internet experience at every tourist destination. Furthermore, AI and Machine Learning technologies are utilized to monitor signal usage, providing insights into usage patterns and density, especially during peak tourist seasons or festivals. This enables us to swiftly address any emergencies that may arise.
Kick off in Chiang Mai! Checking signals nationwide, ensuring Thai people’s happiness, and guaranteeing smooth internet speed. Sure to cover every area.
Mr. Chanat Pattanapitoon, Head of Brand Management Department,True Corporation Plc, stated, “Due to True’s network readiness and quality, it serves as the foundation of the ‘True Nationwide’ campaign. This initiative involves the CEO and management team traveling to all four regions throughout 2023 to verify True 5G signals, check internet speeds in all areas, and elevate the internet usage experience across Thailand for everyone, in every location, including capital cities, major cities, and secondary cities. The first kickoff in Chiang Mai focuses on landmark destinations and important tourist attractions in the province, such as Tha Phae Gate, Wat Phra Singh, the Pongyang Jungle Coaster Zip Line, and popular adventure tourism spots in Mae Chaem district. Furthermore, to ensure customer confidence in experiencing world-class services, we are preparing the best and most popular packages for our Northern customers.”
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