Bangkok, September 9th, 2024 – True Corporation unveils a new dimension of experiential marketing with its “True Nationwide, Throughout Everyone” campaign, inviting customers from all walks of life to experience with Thailand’s best 5G network – fast, strong with widest coverage. This initiative comes with exclusive benefits curated for True and dtac customers, perfectly tailored to meet all lifestyle needs. In collaboration with the Tourism Authority of Thailand (TAT), True Corporation has launched the “True Delicious Guide Journey Across Thailand,” encouraging travelers to pack their bags and embark on a culinary adventure. Featuring a carefully selected list of restaurants, certified for their quality and atmosphere guaranteed by “True Delicious Guide” certificate, the campaign aims to deliver happiness through food and travel experiences. Travelers can follow the recommended food and travel spots via the True 5G network, which reaches every corner of Thailand, ensuring seamless connectivity for everyone. True and DTAC customers will enjoy even greater privileges, including free 5GB of internet for 3 days by checking in at certified “True Delicious Guide” restaurants in 16 secondary provinces. The campaign promises ongoing monthly happiness, with additional promotions like the “Dine for Free” event, featuring 16 restaurants across 16 secondary provinces.
Mr. Tanaphon Manavutiveth, Chief Marketing Officer of True Corporation Plc stated, “True Corporation is proud to have continuously played a part in driving Thailand’s tourism sector. From developing the country’s digital infrastructure to upgrading the True 5G network to become the best, offering fast and reliable connectivity across the nation. This enables travelers to stay connected anytime, anywhere. Following the successful launch of the “True Nationwide, Throughout Everyone” campaign in April, in collaboration with the Tourism Authority of Thailand (TAT), we invited tourists to explore both major and secondary provinces, highlighting True’s extensive network coverage in all regions. With the support of our brand ambassador, Baifern Pimchanok Luevisadpaibul we showcased each province’s unique attractions. Today, we are thrilled to further strengthen our partnership with TAT through the ‘True Delicious Guide in Thailand’ campaign. This initiative not only encourages people to embark on travel adventures and discover the unique flavors of each region but also supports local food businesses across the country. We believe this campaign will inspire people to explore and appreciate Thailand’s culinary diversity, while also helping to stimulate the local economy and empower communities, making them more resilient and capable of attracting tourists from around the world.”
Ms. Pattaraanong Na Chiangmai, Director of Northern Region, Tourism Authority of Thailand stated, “The Tourism Authority of Thailand (TAT) is dedicated to promoting domestic tourism by implementing strategies that connect key cities with lesser-known, but equally charming destinations. This initiative aims to distribute tourist traffic to various regions across the country, ensuring that tourism revenue reaches every area, thereby enhancing the quality of life sustainably. This approach aligns with the government’s tax measures aimed at stimulating tourism in 55 secondary provinces, covering both the off-peak ‘Green Season’ and the peak ‘High Season.’ These measures not only encourage more travel but also increase the frequency of trips and boost domestic spending. Moreover, TAT is focusing on leveraging Thailand’s soft power, particularly through its unique regional cuisines, which are a key part of the “Must Do In Thailand” concept, especially the “Must Taste” theme. This initiative highlights Thailand’s culinary diversity, providing tourists with memorable food experiences while promoting travel to every region. This effort also plays a significant role in preserving the cultural heritage and identity of local communities, supporting the elevation of tourism and ensuring sustainability in all aspects for the future.
Mrs. Sanpichit Eamcherangkul Head of CRM/Reward Division stated, To bring happiness to True and DTAC customers across Thailand, True continues to enhance the customer experience by extending the “True Nationwide, Throughout Everyone” campaign, which has already proven the power of True5G network in all regions. This time, we have formed a significant collaboration with the Tourism Authority of Thailand (TAT) to launch the ‘True Delicious Guide in Thailand’ project. We invite everyone to embark on their travel adventures while exploring the delightful flavors of local cuisines from every corner of the country. Each region has its own unique food, lifestyle, and culture, offering travelers new and unique experiences with each trip. Together with TAT, we have carefully selected and certified 444 must-visit restaurants in 55 provinces, both in major cities and secondary provinces, awarding them the ‘True Delicious Guide’ certificate as a guarantee of quality. These restaurants are recognized for their excellent food, cleanliness, atmosphere, service, and affordable prices. Additionally, we’ve provided full privileges for True and dtac customers, including free 5GB of internet for 3 days every month when visiting key tourism spots in 33 provinces, with a focus on 16 secondary cities. The campaign encourages everyone to explore, be inspired, and share their experiences by visiting, tasting, and sharing these ‘Unseen’ and ‘Hidden Gem’ destinations through the True 5G network, which covers all regions, reaching everyone, everywhere. Our collaboration with TAT is a prime example of our Sustainable CRM concept, where True, our customers, and our partners all benefit—creating a WIN-WIN-WIN situation. We are confident this will bring joy to our customers through new travel experiences, helping them discover delicious local flavors, while also supporting local businesses and driving Thailand’s economy and society during the peak High Season of tourism.
To explore more about the “True Delicious Guide in Thailand” project, including travel destinations, restaurants with the “True Delicious Guide” certification, and special discounts from participating restaurants, you can check the details via the TrueID app and dtac app (make sure to download or update to the latest version).
For more information, click here: https://ttid.co/OiLl/TrueGuide.
*Exclusive Free Internet Hotspots in 16 Secondary Cities with Complimentary Dining Activities at 16 Restaurants across 16 Secondary Provinces by simply following the “True Delicious Guide” and “True Travel Guide” in 16 secondary provinces, customers can receive free internet—5GB for 3 days every month.