Bangkok 18 April 2023 – True advances towards full-fledged tech-com lifestyle by launching the new brand “TrueX” in Thailand, which offers smart living technology to elevate the quality of life for Thai people with a complete digital ecosystem that connects technology, AI, Cloud, IoT devices, and smart 5G networks. TrueX creates 6 innovative solutions under the brand concept of LifeOS technology for smarter living, which is an operating system that helps manage life more efficiently. TrueX addresses diverse consumer needs with rapid changes in the digital world, creating equality in every dimension, including news and information access, remote medical access, learning technology, complex digital services, and special privileges, all in one app, TrueX. The app provides six solutions and X-Home packages for intelligent home assistance, including IoT device control via real-time smartphones, X-Learning, which supports learning through quality online courses on the VCourse platform, X-Health, a remote health assistant through the MorDee app that is available anytime and anywhere, X-Utility & Energy, an alternative energy technology for a greener world, designed to suit every home with complete services, X-Shopping, and other services that satisfy every lifestyle. To welcome the transition to the digital era, TrueX has brought in world-renowned artist “LISA BLACKPINK” as their ambassador, reflecting the real-life future lifestyle. It also released an advertisement film “TrueX Smart Life Technology” that will capture everyone’s attention and win their hearts by showcasing the use of smart technology to enhance various lifestyles. Customers can easily manage all of this through the TrueX app on Android and iOS and enjoy a variety of value-packed packages.
Mr. Ekaraj Panjavinin, Chief Digital Officer, True Corporation Plc said “After the amalgamation of True and DTAC, True Corporation has become more clearly positioned as a technology company that leverages the benefits of True’s digital technology to create even better things. It is a foundation that allows people to access technology in all areas equally, with the aim of reducing digital inequality in all sectors. Moreover, it creates a new seamless experience in daily life that supports the sustainable growth of the business sector. True also contributes to driving technology development in Thailand. The introduction of the new TrueX brand not only elevates the image of True to a full-fledged technology company but also offers new technology for a new lifestyle that meets the needs of customers in the rapidly changing world. The focus is on convenience, speed, accessibility, and affordability through all devices, at a price that everyone can afford, with clear personalization to meet individual needs. TrueX has leveraged the comprehensive digital ecosystem of the True Group, including the intelligent True 5G network, Fiber Broadband, AI technology, Cloud, and IoT, to offer 6 innovative solution packages on the TrueX app. These packages offer standout features such as being Simple, which means easy to use for every service; Smart, which uses an automatic system for ordering and intelligent notification; Seamless, which customizes the user experience based on individual needs to provide a smooth experience; and Superior, which provides services and privileges that go beyond the norm. The 6 innovative solution packages are X-Home, which offers home care solutions and packages, X-Health, which offers health care solutions and packages, X-Learning, which offers learning solutions and packages, X-Utility & Energy, which offers energy-saving solutions and packages, X-Shopping, which offers shopping solutions and packages, and X-Entertainment, which offers entertainment solutions and packages. Additionally, TrueX is an all-in-one, full-service app that provides everything from installation to after-sales service, making it convenient for users to find suitable solutions in one place. TrueX also offers a genuine convenience policy, including device replacement when damaged, and access to expert consultants available 24 hours a day. With all of this in mind, TrueX is confident that it will drive the creation of new experiences and elevate living standards for all Thai people.”
“We are delighted to have world-renowned artist, LISA BLACKPINK, as the brand ambassador for TrueX, the intelligent technology arm of True Corporation. As the behind-the-scenes caretaker and enabler of everyone’s well-being in matters of housing, health, business, and entertainment, TrueX ensures that everything people need can be achieved seamlessly with the power of knowledge. This is exemplified in the TrueX LifeOS smart living technology advertisement, which was filmed in South Korea and showcases the production process in detail. Watch the impressive video at https://youtu.be/hc86mKmW_lY to gain a clearer understanding of TrueX’s excellence.” Mr. Ekaraj concluded.
Discover 6 innovative solutions on the TrueX application as follows:
- X Home – A solution and package for home care that provides more convenient and secure living than ever before, 24 hours a day, with smart home control technology that connects IoT devices in the house to work together automatically from anywhere, along with a Thai voice command system and a real-time notification system, exclusively for True Online customers. Customers can enjoy the privilege of subscribing to the X Home package, which comes with a set of 5 security devices including CCTV cameras with cloud service, smoke detectors, door/window sensors, smart bulbs, and a mini hub gateway to connect IoT devices, all for just 199 baht/month* (*with 18-month contract), special price until May 31st.
- X Health – Health Care Solution and Packages: Access health care services and consult with doctors through the MorDee app 24/7, with a team of more than 500 expert doctors covering over 20 specialties. The service includes home delivery of medication, and the ability to view health information and treatment data connected to the app and IoT devices. Online medical consultation and insurance claims can be made without any upfront payment, exclusively for TrueMove H monthly subscribers. Prices start at 629 baht for 2 consultations per month, or 229 baht for 4 consultations every 3 months, or 189 baht for 8 consultations every 6 months, or 99 baht for 18 consultations per year.
- X Learning – offers solutions and packages for learning and upskilling to prepare for the future and enhance modern skills, providing a variety of high-quality online courses on the VCourse learning platform that covers all learning needs, including digital courses, future skill development, online marketing, language skills, technology, finance, and investment, etc. Participants can receive a certificate upon completion of the course (for courses with specified requirements) and mix and match courses according to their interests. Moreover, special privileges are offered to TrueMove H monthly subscribers, who can subscribe to learning packages at a price of 330 baht for 3 courses/3 months, 265 baht for 6 courses/6 months, or 249 baht for 18 courses/12 months.
- X Utility & Energy – Energy-saving solutions and packages, alternative energy technologies for modern people to have a better quality of life. Examples include smart water filters that can be controlled and monitored through an app, and Solar Rooftops and EV Chargers that are designed to be suitable for the area and electricity usage of each household, with full installation services provided. Special energy-saving packages include smart water filters equipped with RO (Reverse Osmosis) technology, safe and stylish design, easy installation, and starting price of 10,932 baht, or Solar Rooftops that save electricity and also transform the house with an experienced installation team providing one-stop-service from design to maintenance and permit applications with government agencies. Equipment performance is guaranteed for 25 years, with a 2-year installation warranty, and the installation cost is recovered within 5 years with an average monthly electricity bill reduction of 2,000 baht. Additionally, customers who pay in cash will receive an immediate discount of 10,000 baht for 2 customers, and True customers can receive an additional maximum of 10,000 baht. True Black customers are entitled to a free site survey.
- X Shopping – Solutions and value-packed packages for smart shopping, covering all lifestyles, including IT products, consumer goods, and leading stores, all in one app. Enjoy exclusive deals for savvy online shoppers starting at just 59 baht on the True Store, with a coupon worth 200 baht discount.
- X Entertainment – Solutions and Packages for Entertainment. Complete entertainment equipment for all sensations. Connect unlimited happiness with True5G VR that combines 4K level content, taking the fun to the next level. Enjoy a variety of crystal-clear entertainment in full 360 degrees with VR 4K glasses, special for TrueMove H customers with a package starting from 699 baht. Get the exclusive privilege to purchase at 4,290 baht, from the regular price of 17,990 baht.
TrueX is ready to respond and fulfill every aspect of life more than you think, through the TrueX application on Android and iOS, or you can inquire at True shops and participating retailers throughout the country near you. For more information, visit the website at www.true.th/truex and the Facebook page at
www.facebook.com/TrueXLifeOS.
#LifeOSเทคโนโลยีเพื่อชีวิตอัจฉริยะ #LISAwithTrueX #TrueX
