Bangkok, October 28, 2024 – True Digital introduces the concept and framework for unleashing AI’s potential for empowering sustainability at the TNN Tech Forum 2024 “Uncovering AI: Unlocking AI to Shape the Future of Artificial Intelligence.”, igniting business transformation toward sustainable growth through the integration of Sustainable AI and AI for Sustainability. This reinforces True Digital Group’s ambition in enabling business transformation towards Sustainable Business Value by creating long-term, sustainable organizational value as well as enhancing competitiveness across industries, both locally and internationally. Additionally, True Digital emphasizes strategies for preparing organizations to be “AI-Ready,” embedding AI seamlessly into all aspects of business operations to create long-term value and strengthen business growth.
Mr. Ekaraj Panjavinin, Chief Digital Officer, True Corporation Plc. stated that True Digital, the leader in comprehensive digital services, has collaborated with various sectors to integrate technology with expertise, creating digital innovations to support businesses across various industries in tackling multiple challenges. Based on our experiences, we have identified four innovative opportunities where AI technology can be applied: Automation, Predictive Analytics, Customer Solutions and Cognitive Computing. However, in this era of rapidly advancing AI development and adoption, unleashing AI’s potential for empowering sustainability extends beyond AI for Sustainability. It also requires Sustainable AI at the same time.
In today’s world, AI technology is unlocking significant sustainability value for business, manifesting in four main areas: uplifting customer experience, creating new potential business, cost optimization, and reinvent productivity. As we look to the future, the influence of AI is expected to grow even more profound, reshaping business operations at an unprecedented pace. To thrive in this new era, organizations must embrace change and accelerate their adaptation, harnessing the full potential of AI to drive success.
From True Digital’s lens, Mr. Ekaraj unveiled an approach to preparing organizations to be “AI-Ready,” enabling the most efficient use of AI technology. The approach includes three key components:
AI-Ready Principle – Successful AI adoption relies on 3 key principles, fostering a strong human-machine relationship, defining a clear AI ambition aligned with organizational vision, and setting measurable outcomes. Organizations must also have a lighthouse decision, establishing a clear business direction, strategy along with effective methodologies and AI practices.
AI-Ready Data – Ensuring the data is robust, accurate and efficient to make AI capabilities works perfectly.
AI-Ready Security – Addressing security, including privacy and governance, complied with rules and regulations.
During his keynote speaking session in the topic of “Unleashing AI’s Potential for Empowering Sustainability,” Mr. Ekaraj also shared True Corporation’s techniques for implementing AI, categorizing it into two types:
• Everyday AI – This approach transforms business processes by leveraging AI to boost efficiency and effectiveness. It allows for rapid adoption, leading to enhanced productivity and streamlined operations.
• Game-Changing AI – This encompasses the development of innovative solutions and advanced technologies, creating new models and processes while expanding AI applications into uncharted territories.
“Organizations can implement both Everyday AI and Game Changing AI internally and externally by designing the AI opportunities integrated framework based on a thorough analysis and clear direction of their business strategy. This approach allows them to identify their starting point for AI adoption, ensuring alignment with current needs as each sector and industry faces unique and different challenges, priorities, and business models. This tailored framework helps address those specific requirements effectively.”
“Everyday AI applied internally refers to the deployment of AI in back-office systems, such as services support and operational systems, while externally, Everyday AI is applied in the front office systems, for example, by empowering employees with data and tools to create business opportunities or provide better customer services. Game Changing AI can enhance the organization’s core capabilities, foster the development of new products and services, and create customized solutions that meet customer needs with greater precision.”
True Digital leverages this framework to develop AI innovations that address diverse needs of various industries, including manufacturing and retail. Currently, we offer ready-to-use technology platforms that deliver quick results, empowering businesses to harness AI effectively. Our approach integrates specialized expertise across various sectors and utilizes diverse resources, instilling confidence in our ability to create impactful technology. This is particularly crucial when using AI to foster business sustainability, addressing social and environmental challenges, reducing carbon emissions, managing risks, and fostering brand recognition and innovation. To thrive, organizations must embed sustainability into their core business strategies.
“AI is one of the technologies, but the real ‘hero’ isn’t AI itself—it’s the ‘people’ who use, control, and manage AI to create real impact. By combining the right technology with expertise and a clear business direction, organizations can strengthen their capabilities. This fosters competitiveness and drives Thailand forward with confidence,” Mr. Ekaraj concluded.