June 25th. 2023 – True Corporation solidifies its telecom-tech company’s position that strives to bring accessible technology to everyone for better lives, moving forward to deliver superior experiences from the amalgamation of True-dtac with a roadshow led by Nine-Baifern to Surat Thani. The company aims to create a cringing fever throughout the city from the five episodes advertising series under a new and unusual multiverse concept to strengthen customer bond with True brand while following up on the Better Together concept with three superior services for southern Region 1. Better Network 2. Tourist SIM which is more vital and accessible throughout southern tourist destinations 3. Equal internet accessibility for migrant workers in the Myanmar border. It parades a complete range of valuable products, offering more opportunities to access to digital lifestyle and the best 5G network with smartphones from popular brands under special prices, unprecedented offers of best and most valuable packages to fulfill the lifestyles of southern customers along with better internet services and digital solutions for Genius Home from TrueX as well as world-class content from TrueVisions.
Mr. Thanaphon Manavutiveth, Chief Marketing Officer, True Corporation Plc, said that “After the amalgamation between True and dtac under True Corporation Plc, the telecom-technology leader that strives to bring technology accessible to everyone for better daily life quality. For the southern region, True has brought its distinguished and differentiated features, especially for the people with a better network, The one leading tourist SIM and signal to equally access to migrant workers under the “Better Together Festival” campaign that combined the strengths of True and dtac for better and higher value services in the region where it is the world-class tourist destination, supporting the tourism growth from the previous year. True aims to help tourism operators increase their efficiency, reduce operational costs, and enhance the quality of life for True local customers.”
True’s strengths in the South
The powers in the region to serve customers are;
- Better Network and better signal quality in the South through True/dtac roaming service that allows broader coverage and accommodates up to 1,081 sub-districts, 100 districts in 14 provinces. True and dtac customers will have access to a better network with a connection to 5G high-speed internet on a 2600MHz spectrum and a better 4G / 5G network on a 700MHz spectrum nationwide.
- Tourist SIM which is more vital and accessible throughout southern tourist destinations, SIM for True and dtac tourist customers, which have already gained the highest popularity in the South, will have better service with broader coverage and high-speed internet through roaming. Foreign tourists could access 5G roaming service on 2600 MHz frequency and 4G /5G with Wi-Fi connections in 10 southern tourist destinations, allowing tourists to take better photos in tourist magnets such as Ko Samui, Koh Tao, Chiao Lan Dam Surat Thani, Koh Lipe Satun, Similan Islands Phuket, Samet Nangshe Phang-nga, Koh Rok Krabi, Cock Burn Islands Ranong, Koh Yao Yai, Phang-nga, Baanrai Arun Ranong, Baan Kiriwong Nakhon Si Thammarat, etc.
- Equal internet accessibility for migrant workers in the Myanmar border, True is aware of the problem and demand for mobile internet services among migrant workers in the south. Working in Thailand, feeling lonely and isolated is inevitable. Hence, the mobile phone is a tool to ease their loneliness by connecting to social media, watching movies, and listening to music so they have the strength to work for their families back at home. In 2022, Migrant users under dtac network increased by 39% with significant growth in data usage from 39% to 63%; therefore, True enhanced its signal quality for the migrant community along with dtac SIM for Myanmar and Cambodia customers as well as dtac application and call center that provides service in Burmese and Cambodian languages for migrant workers in the south.
Miss Tipayarat Kaewsringarm, Chief Geo-based Officer, True Corporation Plc, said that “the amalgamation between True and dtac has resulted in a combination of all the best to enhance standard experiences for over 50.5 million customers nationwide, particularly
on digital-driven analysis to better understand the demand of customers for better products & services, privileges to O2O channels through the collaboration with off-line alliances nationwide and 24-hour on-line services, ensuring ultimate experience and seamless services as well as providing after-sales services that applied technologies to increase efficiency for better and smoother usage.
This Better Together Festival at Surat Thani and in the southern region aims to maximize the benefits of True and dtac brands for customers to have better experiences when having one another with special packages and privileges for the southern customers in July 2023.”
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