September 24, 2024 – True Corporation is the first organisation in Thailand to adopt the newly launched Responsible AI (RAI) Maturity Roadmap, a global platform developed with the GSMA to ensure ethical approaches to artificial intelligence. The roadmap’s tools and assessments support high standards for safe, equitable and sustainable AI usage that meet the best practices globally.
Recognising that the overall opportunity derived from the expanded use of AI within the telecoms sector is estimated by McKinsey to be as high as US$680 billion (THB 22.7 trillion) over the next 15-20 years, the GSMA is uniting with 19 telecoms organisations, including True Corporation, in using the technology ethically and responsibly – the first time a whole sector has committed to a common approach to AI.
The roadmap will allow telecoms organisations to assess where they currently stand in terms of their existing maturity in using AI responsibly against where they want to go, i.e. their ambitions and needs. It then provides clear guidance and measurement tools to help fulfil those ambitions, while ensuring industry-wide best practices in the responsible use of the technology.
Manat Manavutiveth, CEO of True Corporation Plc., said: “Artificial Intelligence holds immense potential to transform lives and economies across Asia. At True Corporation, we are dedicated to harnessing this potential responsibly and ethically. By adopting the GSMA’s Responsible AI Roadmap, we commit to upholding the highest international standards, ensuring AI’s benefits are realized safely and equitably.”
The roadmap’s development follows the well-established commitments of True Corporation and other leading telecoms companies globally to ensure the exploration and integration of AI is done in ethical and responsible ways.
Following extensive industry consultation, the GSMA has taken these approaches and combined them with existing global regulations, recommendations and standards from international organisations including the OECD, and the UNESCO Recommendation on the Ethics of AI to create a roadmap for the whole industry to align on the use of RAI.
Sharad Mehrotra, Deputy CEO of True Corporation Plc., said: “True Corporation uses artificial intelligence across all our operations, improving both the customer experience and the efficiency of our business. Building on our firm commitment to data privacy and security, the Responsible AI Roadmap will ensure that True Corporation is well prepared for the new opportunities and challenges that this technology offers.”
True Corporation is the first telecoms organisation in Thailand to adopt the RAI Roadmap. Globally, nineteen MNOs have already committed to using the roadmap as a way of tracking, maintaining and improving their responsible use of AI.
Best-practice principles
The RAI Maturity Roadmap is underpinned by five core underlying dimensions: the vision, values and strategic goals of an organisation; its operating model and how to maintain AI governance across all operations; technical controls aligned with regulatory requirements; collaboration with third-party ecosystems; as well as corporate change management and communication strategies.
For each of these dimensions, the roadmap will guide organisations to take the appropriate steps to use AI responsibly relative to their level of maturity.
It also builds on well-established best-practice principles, including fairness; human agency and oversight; privacy and security; safety and robustness; transparency; accountability; and environmental impact.
Mats Granryd, Director General of the GSMA, said: “The transformative potential of AI has long been apparent but its integration in our work and our lives must be done in a responsible and transparent way for it to be truly effective and sustainable. This roadmap will now empower more mobile network operators to embrace AI in the knowledge they, in line with the whole sector, are doing so responsibly and ethically.”
Julian Gorman, Head of Asia Pacific at GSMA, said: “True Corporation’s decision to prioritise responsible AI is a testament to its commitment to innovation and sustainability. This roadmap will provide True with the tools and guidance needed to leverage AI effectively while ensuring its use aligns with industry best practices.”
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Manat Manavutiveth (right), CEO of True Corporation stands with Julian Gorman (left), Head of Asia Pacific at GSMA as the two organisations launch a Responsible AI Maturity Roadmap for the ethical and sustainable use of artificial intelligence.
About True Corporation
As Thailand’s leading telecom-tech company, True Corporation empowers people and businesses with connected solutions that advance society sustainably. True’s world-class voice and data services enable a lifestyle ecosystem of global entertainment, exclusive privileges, and seamless connectivity. Through our AI-augmented innovation, we contribute to a more productive, healthier, and safer world. This is why over 50 million customers trust True Corporation to stay connected and capture new opportunities at home, at work or on the go.
About GSMA
The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Connectivity for Good, Industry Services and Solutions, and Outreach. This activity includes advancing policy, tackling today’s biggest societal challenges, underpinning the technology and interoperability that make mobile work, and providing the world’s largest platform to convene the mobile ecosystem at the MWC and M360 series of events.
