The True-dtac amalgamation’s “Better Together” concept is reinforced through a 5-episode advertising series. Since the teaser launch, the video has received over 2.6 million views and sparked a top trending conversation on Twitter.
April 28th, 2023 – Extremely thrilled throughout the nation when “True Corporation” debut Baifern-Pimchanok Luevisadpaibul and Nine Naphat Siangsomboon as the first unprecedented duo presenters after their announcement that turned from friendship to romance through 5 episodes of True-dtac advertising series. After the amalgamation, the company continues to conduct pro-active strategy to solidify better lives when we have each other or Better Together, joining force 1+1 equals infinity, creating endless possibilities. The campaign received positive response with over 2.6 million views within 2 days (data based on April 28, 2023) and ranked top in the Twitter trend. An event to unveil “Nine-Baifern” will be held in the heart of Bangkok soon.
“True Corporation” connects the parallel universe by bringing together Baifern-Pimchanok Luevisadpaibul who was the True 5G Brand Presenter in the state-of-the-art Metaverse advertisement or virtual world that presented the outstanding features of integrated digital ecosystem for better future lifestyles and Nine-Naphat Siangsomboon who was the presenter of dtac brand, introducing dtac Turbo, a hi-speed internet on mobile and package that focus on maximum value with the “Flip” phenomenon for simple lives. Today, the two presenters from different brands have joined together, emphasizing the True-dtac amalgamation concept that we would lead a better life when we have each other.
Mr. Tanaphon Manavutiveth, Chief Marketing Officer of True Corporation PLC said that “we have conducted a branding strategy to accommodate the demand and preference for customers by choosing “Nine-Baifern” as the first duo presenters to convey the users experience after the amalgamation of True and dtac brands to target groups as both of them are superstars who are adored by fans from every gender and age nationwide. More importantly “Nine-Baifern” have story of the brands that appropriately fit the narrative that it is better when we have each other or Better Together 1+1 equal infinity in order to enhance the usage of various applications to fulfill every lifestyle.”
Based on a report from True and dtac, the response is positive with increasing satisfaction among customers as the merger creates more benefits for Thai consumers with the delivering of better products and services along with marketing strategy and competition for customers’ maximum benefit.
- 5G and 4G roaming service for better experience among True and dtac nationwide.
- True and dtac customers have enjoyed 20 million new privileges.
- Number of users on digital platforms increased over 500,000.
- Gaming Nation platform fulfill customers’ demand with new users up by 25%.
- True-dtac customers to receive more privileges with double the partners in Q2/2023.
Hi-light “Nine-Baifern” through the Multiverse concept
Mr. Thanaphon added that “we have brought the perfect fit on the brands enforcement between True and dtac and the adorable match of Nine and Baifern through 5 episodes of advertising series under a new and unusual Multiverse concept in which both of them will meet in various verses or dimensions, and precedent performance along with promoting True and dtac campaigns that will definitely bring joy and smile to customers. Then, we will hold an event to debut our presenters for Better Together campaign in the heart of Bangkok.”
Watch 5 episodes of Better Together series
EP.1 Love Signal
(duration 1.15 minutes) “True and dtac 5G network is the best, faster, stronger with more coverage” Nine-Naphat makes a video call from a remote top hillside to Baifern-Pimchanok and they both have a smooth non-interrupted connection. While they were talking about going to a reunion event, a male friend interrupted the conversation and asked Baifern to be his girlfriend. This episode ended, implying that even the relationships between Nine and Baifern was interrupted but the 5G signal is not interrupted as True-dtac have roaming service that is faster, stronger with more coverage. It ended with an invitation to follow the next episodes in other verses.
EP.2 Kamen Rider on screen
(duration 1.30 minutes) “The ultimate world-class entertainment from True ID that will unlock an integrated entertainment with popular applications such as VIU, iQIYI, WeTV and EPL. Nine-Naphat and Baifern-Pimchanok play the roles as Kamen Rider and Shocker Combatman that are in the middle of a battle. While Baiferm fell down, Nine is helping to pull her up and tries to tell her something, suddenly, a cartoon character from TrueUnlock interrupts them and offering TrueID privileges that unlock ultimate entertainment contents along with free popular applications such as VIU, iQIYI, WeTV and EPL. It ended with an invitation to watch the next episode on what would Nine wants to express in the next verses.
EP.3 Pay Play Game
Nine and Baifern act as competitors in playing online game, offering “privileges for a 15% off in Gaming Nation and True Game Up”.
EP.4 Biten by a Vampire
Nine plays the role of a vampire who enter Baifern’s bedroom to narrate the privilege of “Special redeem from famous restaurants via True ID and dtac app”.
EP.5 Better Together
The conclusion of Metaverse that flashes back to the moment when Nine wants to tell Baifern that “Life is better when we have each other” in which fans have to follow on what will be the end of the story.
These are the strategies in having Nine-Baifern” as presenters for True Corporation to promote products in the long term for True and dtac customers as well as the general public to acknowledge better living concept when having one another or Better Together, joining forces 1+1 equal infinity with endless possibilities and familiarity and continuous bond with True brand.
