True Corporation is committed to creating the organization of the future, aiming to be the best place to work and striving to become Thailand’s leading telecom-tech company by adhering to the philosophy of ‘Future-Ready True, Future-Ready You.’
Building the Best Place to Work
Miss Sarinra Wongsuppaluk, Chief People Officer, True Corporation PLC, said, “The people and corporate culture are the keys to True Corporation’s success in becoming the leading telecom-tech company in Thailand. Among our strategies, ‘Building the Best Place to Work’ is our top priority. To achieve this, we employ cutting-edge technologies in our operations, recruit high-quality talents, promote diversity, enhance our employees’ capacity to lead and adapt to future changes, meet the expectations of high-caliber employees from all generations, and provide satisfactory welfare for every employee.”
A Journey to Become Telecom-Tech Company
In reflection of our commitment to championing human resources management, True Corporation recently achieved success by winning 7 categories at the 2023 HR Excellence Awards Thailand, organized by Human Resources Online, based in Singapore.
The awards are categorized as follows:
Team Awards
- Excellence in the Use of HR Tech (Gold)
True Corporation has developed MY TRUE, an HR function designed to revolutionize access to HR services for all employees, providing unmatched convenience so that any employee can contact HR anytime and anywhere. We also encourage each employee to be aware of the role technology plays in business operations, including generative AI. True Corporation has conducted training sessions for employees on generative AI applications to enhance work efficiency and productivity.
- Excellence in Talent Management (Silver)
True Corporation has developed a comprehensive human resources management system aimed at increasing capacity and fostering engagement to create growth opportunities. This system also supports our corporate mission to develop excellent employees with outstanding capabilities through programs such as True Next Gen, True Academy, and One Young World.
- Excellence in Workplace Wellbeing (Silver)
True Corporation is committed to providing the best possible workplace experience for its employees and offers hybrid working environments. This solution harmonizes work and lifestyle to meet the unique requirements of each individual and supports the creation of a positive Createch Living Space.
- Excellence in HR Change Management (Bronze)
True Corporation is committed to the growth and success of its employees amidst the changing world. To support this commitment, we offer regular capacity-building programs aimed at facilitating transformations in roles and responsibilities. Increasing employees’ capacity leads to more opportunities in the face of changes, as evidenced by the successful amalgamation between True and dtac. We continuously monitor the progress of these transformations to ensure that employees can effectively adapt and respond to changes in the business and market landscape.
- Excellence in Leadership Development (Bronze)
True Corporation cultivates leadership excellence through the program ‘Future Ready TRUE, Future Ready Leader’, utilizing the 3E (70-20-10) learning model from True Digital Academy. Additionally, we employ a variety of globally recognized capacity-building platforms in alignment with our Lifelong Learning Culture.
- Excellence in Workplace Culture (Bronze)
True Corporation has established a set of corporate values to bridge the cultural differences between former True employees and former dtac employees. These values are encapsulated in our 4C Values: Compassion, Credibility, Co-Creation, and Courage.
Individual Award
- HR Leader of the Year (Silver)
Miss Sarinra Wongsuppaluk, the Chief People Officer, has been the driving force and source of inspiration behind our human resources efforts, which have been instrumental in our continuous corporate success following the merger. Sarinra played a pivotal role in orchestrating the amalgamation of True and dtac, leading the integration process and harmonizing the strengths of both companies to enhance operational efficiency and competitiveness. Additionally, she championed employee engagement and successfully re-strategized the human resources functions of both organizations for a seamless integration. Last but not least, she played a key role in establishing a new operating model, departing from the conventional telecom company model, to position us as a leading telecom-tech company in the country.
Guided by the philosophy ‘Future-Ready True, Future-Ready You,’ True Corporation is dedicated to ongoing growth, aspiring to become the leading telecom-tech company in Thailand. The HR Excellence Awards underscores our achievements and inspires us to persistently strive toward making our company the best place to work for ALL.
