Open a happiness phenomenal in every dimension
- Happiness with fast and strong signal with coverage nationwide.
- Happiness with unprecedented valuable parade of products.
- Happiness with privileges to dine, shop, a completion for all lifestyles with the chances to wine Tesla car and gold.
- Happiness with maximum security to ensure customers’ confidences.
Bangkok November 21st, 2023 – True Corporation shows its powerful fast and strong internet signal after the amalgamation between True-dtac, ready to deliver happiness during year-end under “dtac True 5G Happiness Express” campaign as it believes that best network will provide limitless good experience particularly during the end of the year. True is determined to fulfill happiness to accommodate all customers’ lifestyles with offerings in every dimension consisted of 1. Fast and strong network to deliver happiness to Thais nationwide 2. Unprecedented value parade of products and services 3. Privileges to dine and shop from famous shops with the chance to win Tesla car, gold, mobile phone and many other prizes. 4. Maximum security with ‘dtac I True SECURITY’ that ensure protection from cyber threat, data security and accident insurance to offer for customers. To celebrate year-end, advertisement campaign with the lovely couple Nine-Baifern as the presenters will be broadcasted to provide a clear picture through 6 stories 6 flavors to solidify the Better Together concept.
Mr Tanaphon Manavutiveth, Chief Marketing Officer, True Corporation said that “After True-dtac amalgamation, True Corporation determines to create True brand that offer technology accessibility to everyone as Your Everyday Living Tech, making a clearer position as telecom-tech leader that willtransform Thai’s lifestyles. To have access to all target groups, particularly students, university students and the elderly in order to enhance the life quality of the people in the society and drive the nation forward under the government’s 3 strategies in promoting Digital Economy to Thai society namely 1. Build Standard Digital Economy that is accessible to everyone via Digital Wallet and Financial Service such as TrueMoney and Health-Tech such as Mordee, dsurance (Micro Insurance) and dtac Safe (Cyber Security) 2. Jointly create Travel Digital Economy with TAT to stimulate economy in various communities such as Privilege, Dining, Shopping, Leisure for domestic economic growth and 3. Create Segment Digital Economy for Students, Elderly and Agriculture to offer products and services to accommodate demand of each individual. From all these strategies, a survey conducted on the 3rd quarter of this year, compared to the same period last year, it is found that True brand is the No. 1 brand that customers thought about, up 16% from the previous year while dtac brand increased by 8%. The result is derived from conducting marketing strategy separately between True and dtac brands, making customers aware of both brands with 9% higher in terms of brand satisfaction, leading to more customers purchasing products and services for True brand by 13% and dtac brand by 12%. Moreover, the awareness as being 5G leader increased by 7%, resulting from the dedication in network development, products & services improvement, marketing and brand building under one goal to provide impressive experiences for customers. At the same time, we believe that high quality network is the factor to drive and elevate True valuable services, leading to satisfaction among customers. Therefore, the recent “dtac True 5G Happiness Express” cmpaign was launched to reflect the power of dtac True 5G, a stronger and faster signal that will provide happiness for dtac and True customers during the end of the year with promotional packages for both dtac and True’s prepaid and postpaid and home fiber internet customers. To welcome the high tourism season, privileges for roaming customers will be offered to fulfill their travel lifestyle along with chances to win mega rewards such as Tesla car. Moreover, under this campaign features the lovely couple “Nine and Baifern” the presenters of dtac and True for 6 stories 6 flavors advertisement that covers all dimension including 1. Happiness signal that is strong and fast nationwide (Network) 2. Happiness
more valuable signals (Device, Postpay, Prepaid, International Roaming) 3. Happiness signals to dine and shop (Privilege) and 4. Happiness signal to ensure maximum security (Security). All of these will be offered to dtac and True customers during the end of the year, solidifying the Better Together concept”
dtac True 5G Happiness Express that faster, stronger nationwide
- Stronger Network : faster and stronger nationwide.
- Superior Promotion : more value offerings than ever before.
- For dtac postpaid customers, use your service duration to redeem discounts, the longer you are the customers, the more discount being provided. Purchase 5G mobile phone on the 5G best network, get double value; 1. Get up to 4,500 baht discount for mobile phone and 2. Get cash coupon worth up to 5.400 baht at 7-Eleven.
- dtac and True customers who wish to switch from prepaid to postpaid service, the longer you are the customer, the more discount. Purchase 5G mobile phone on the 5G best network with extra discount on mobile phone with additional payment, starting only from 1,999 baht.
- dtac and True 5G customers applied for home fiber TrueOnline internet, get 200 baht discount throughout the service duration with upgrade on speed and full-speed mobile phone data SIM. Special offers, free genius short-circuit camera, genius routers with 6 signal towers, Mesh Wifi distribution device to cover signal throughout your home and TrueID TV box that features world-class entertainment content including Premier League and hit series.
- Superior international travel experience (Beyond Roaming) to fulfill overseas travel lifestyles with more conveniences before, during and after the trip along with various privileges.
First time for True and dtac customers to use free 1GB roaming service for 1 day and surf the internet overseas up to 15 GB, starting from only 99 baht with free travel insurance.
- Special Privilege : dine, shop with 5 times more numbers of shops! While get the chance to wine grand prizes including Tesla car, gold, mobile phone and many more prizes worth over 55 million baht.
- Smart Security : Maximum security to ensure that customers are safe from cyber threat with dtac True security on every voice and data service with no personal information leaked.
For more information on privileges from True and dtac, visit Facebook fanpages: TrueMove H และ dtac
Watch the 6 stories 6 flavors advertisement campaign featuring Nine-Baifern “dtac True 5G Happiness Express” at
https://www.youtube.com/playlist?list=PLHV9uLu0uX5h0cRiHeg7wC23uZf5QKhTW
#dtacTrue5GHappinessExpress #สัญญาณความสุขเร็วแรงทั่วไทย
#dtacTrue5GXNineBaifern
